A fast-loading website is essential for user engagement and SEO rankings, but what if your page is packed with heavy resources like images and videos? This is where lazy loading comes in. Lazy loading is a technique that prioritizes loading only the visible content, deferring off-screen elements until they are needed. This guide explores how lazy loading works, its benefits, and how you can implement it to improve page performance.
What is Lazy Loading?
Lazy loading is a web optimization strategy that delays the loading of non-critical resources (like images, videos, or iframes) until they are about to appear in the user’s viewport. Instead of loading the entire page at once, lazy loading focuses on delivering visible content first, improving initial page speed and user experience.
Why Lazy Loading Matters
Improves Page Load Times
By deferring unnecessary elements, your site can load faster, especially for users on slower connections.
Enhances User Experience
Lazy loading ensures that users don’t have to wait for large files to load before interacting with your site.
Saves Bandwidth
Users only download resources they need, reducing overall data usage.
Boosts SEO
Google rewards fast-loading pages with better rankings, and lazy loading can help achieve Core Web Vitals targets like LCP and CLS.
How Lazy Loading Works
Lazy loading uses JavaScript or HTML attributes to determine when and how resources are loaded.
- Native Lazy Loading: Modern browsers support the
loading="lazy"
attribute for images and iframes, allowing them to load only when needed. - JavaScript Libraries: Tools like Lazysizes or custom scripts can add lazy loading functionality for more complex use cases.
How to Implement Lazy Loading
Native Lazy Loading: Modern browsers support the
loading
attribute for images and iframes. Settingloading="lazy"
on these elements defers their loading until they are near the viewport.

JavaScript-Based Lazy Loading: For unsupported elements or advanced use cases, JavaScript libraries like Lazysizes can implement lazy loading. These scripts detect when elements approach the viewport and load them dynamically.
Lazy Loading Background Images: Since the
loading
attribute doesn’t apply to CSS background images, JavaScript intersection observers can be used to load background images when they enter the viewport.
Best Practices for Lazy Loading
Prioritize Critical Resources
Ensure above-the-fold content is excluded from lazy loading to avoid delays in visible elements.
Use Placeholder Images
Show placeholders or low-quality thumbnails while the full image loads to maintain a seamless user experience.
Test for Compatibility
Some older browsers may not support native lazy loading. Include fallbacks for these cases.
Monitor Performance
Use tools like Lighthouse or WebPageTest to evaluate the impact of lazy loading on page speed and user engagement.
Metrics to Monitor
- Largest Contentful Paint (LCP): Ensure lazy loading doesn’t delay above-the-fold content.
- Cumulative Layout Shift (CLS): Prevent layout shifts by reserving space for lazy-loaded elements.
- Time to Interactive (TTI): Verify that lazy loading reduces the time before the page becomes usable.
Common Mistakes to Avoid
- Lazy Loading Above-the-Fold Content: This can delay the initial user experience.
- Ignoring Placeholder Dimensions: Not reserving space can cause layout shifts, harming the user experience.
- Overusing JavaScript: Overcomplicated scripts can negate the performance benefits of lazy loading.